Using the Media to Get the Word Out!
Key stakeholders in any community are the local press and media outlets; both traditional and digital. The outreach efforts of the c-Champions should include systematic planning and outreach to the press. This section of the Toolkit provides some sample messaging for use with the outreach efforts and links for downloading logos for branding your local effort.
- Sample messages to introduce the program to points of contact needed to initiate c-market
The Local Media Can Help!